CLEVERNESS
It’s all about being clever.
We are witnessing a growing trend towards ecology and green
space, planting seeds and new gardening trends, and an increasing awareness of
what is beneficial for our health and well being.
More and more people working or studying from home: We
consume less, and in the world of fashion, this means recycling, re-utilizing
buttons, ribbons, hooks and cords, macramé and patchwork, a return to crafting,
learning to knit and crochet, and to accessorize.
We are witnessing a season where the numbers of whites -colours
or shades of whites- emphasize the vibrancy of all other colours.
We believe white to be the star colour of the season. White
leads us to exaggerate the ranges or colours, to exaggerate anything natural,
such as fibres and colours. White also exaggerates sophistication, artifice,
the organic and technical aspects of all products as well as the blends of
unusual materials.
Spring/Summer 2010 targets balance between the obvious and
innovation. It implies working on new material contrasts, addressed to
consumers buying in different ways.
The season exemplifies the truly innovative and beautiful,
in a simple way, not obligatory “expensive”.
Download SpinExpo Shanghai – Spring/ Summer 2011 Trends
