22 January 2010, Sydney – Australian Wool Innovation (AWI) driven,
grower-funded textile innovations such as Merino Touch, new lightweight wools
and used and natural-look finishes are said to be inspiring a wool revival in
the northern hemisphere.
The prediction comes as leading Italian spinners gear up to
show their spring 2011 collections in Florence at Pitti Filati, the world’s
most prestigious fair for knitwear yarns.
President of Igea Stefano Borsini says the coldest northern
hemisphere winters in more than three decades have reconnected consumers with
wool, a trend reiterated by Borgosesia based wool and cashmere spinner Lora
Festa which says it will focus on wool rather than cashmere for spring 2011.
Stefania Bernardi, Area Manager of Filatura e Tessitura di
Tollegno, said: ‘Wool is still very important and is the reason we are striving
to create lightweight wool. Europe is improving compared to a few years ago; in
particular, the UK and France are performing well.
AWI CEO Brenda McGahan says the forecast wool revival
validates the company’s product development strategy of recent years.
“This prediction is a virtual playback of our knitwear
strategy over the past year.
“Casual looks and special effects – new innovations for wool
- have drawn the most attention at the knitwear trade events we’ve exhibited at
this year and at all the sales calls we’ve made along the supply chain since we
launched them last September.
“It’s proof that our grower-funded investments in product
development are not only in synch with the market but in this case guiding
global yarn and fashion trends.
“What’s also pleasing is that our product developments are
helping drive a fibre switch away from cashmere towards Australian Merino wool,
which is another key objective of AWI’s strategic and operational plan,” Ms.
McGahan says.
AWI reports from interior textile and sports and active wear
trade events, taking place elsewhere around the globe, confirm this interest in
wool is not confined to the yarn sector. At Domotex in Hannover and Heimtextil
in Frankfurt, Germany, AWI representatives and industry participants were
swamped with inquiries about wool bedding and floor coverings. This week in the
US, the company’s Merino Perform range of innovative performance fabrics has
been one of the stars of the Outdoor Retailer show in Salt Lake City, AWi says.
