Archroma, a leader in colour and specialty chemicals, will be the new major sponsor for the SDC International Design Competition 2018 launched by SDC on 20 June 2017.

SDC’s annual competition engages with hundreds of students, universities and designers globally, helping the entrants develop their understanding of colour and the challenges around sustainability in the textile supply chain. The theme for 2018 is Colour communication.

“With a global textile supply chain, being able to communicate a given colour through the supply chain efficiently and effectively is vital,” the company reports. “Ultimately this provides the designer with the knowledge that their product is commercially suitable from the initial concept stages through to final product.”

Color Atlas

Archroma will support the competition with its Color Atlas colour management system, which will be key to both the competition theme and the accompanying educational package.

The Color Atlas includes:

• A "physical library" consisting of over 4300 colours, in six volumes, for quick and intuitive browsing of the cotton poplin samples.
• Mobile-friendly Color Atlas Online with features such as “colour-on-the-go”, which allows you to capture an image using your smart phone, and identify the closest Color Atlas shades.
• Engineered Color Standards connected to online technical databases via mobile communication technology.

Using these colours also provides the best opportunity to minimise the environmental impact during the dyeing/printing process by ensuring that the dyes conform to many of the environmental standards that exist and are applied using best practice, the manufacturer explains.

Supporting creativity

“We at Archroma are very proud to be the official sponsor of the SDC International Design Competition. The participants will be able to experience first-hand how the Color Atlas can support their creativity,” commented Brad McClanahan, Global Head of Service Businesses at Archroma.

“For Archroma, this is a great opportunity to further drive innovation and sustainability in the textile supply chain. We are looking forward to seeing our Color Atlas translating into cool fashion pieces.”

www.archroma.com