The 14^th edition of Mare Di Moda Cannes, the international trade fair dedicated to the European underwear and beachwear textiles, held from 3-5 November at Palais Des Festivals in Cannes, has closed with a 4% rise in visitors compared to previous edition.

“It was a very amazing and exciting edition capable of embodying and rewarding the fair concept and mission, in defense of both creativity and the Made in Europe style,” commented Marco Borioli, President of Maredimoda.

“Based on a quite focused work carried out over the last years in view of market expectations and also following an untenable full-scale standardization of poor products  that has caused many brands to come back to European quality producers, we today represent the only reference point worldwide for swimwear. In brief, more and more Maredimoda stands out today as a reliable partner for all those companies that avoid mass production and large-scale downgrading in favour of a quality-oriented perspective.”

Lively recovery

The event hosted 2870 buyers coming from countries like Italy, France, Spain, England and Germany. This, according to organisers, is significant evidence that the industry experiences a lively recovery of the beachwear and underwear compartments while validating the slightly forth-coming re-shoring time.

Unsuccessful experiences in the East, high quantities required for minimum orders, ups and downs in business reliability and last, but not least, a kind of new-found awareness by the end consumer have caused the leading brands to reconsider their sourcing system as well as to review their strategic priorities while getting closer to the consumer once and for all.

Scheduled fair events

Big audience success has also been recorded for scheduled fair events: in particular, the sustainability forum, The Age of Responsibility, with its long-awaited speech by the futurologist David Shah, as well as The Link 2015 contest prize-giving dedicated to the most talented fashion designers coming from European schools.

Its awards were given to Florence Morris-Clarke (for beachwear) from the University of Arts in London and Teresa Orecchio (for underwear) from the Istituto Moda Burgo. The two winners will be granted an internship at Wgsn, a worldwide famous trend forecasting network and a fair partner.

www.maredimoda.com