Asahi Kasei, a diversified Japan based manufacturer of fibres and chemicals, will exhibit the company’s premium brands, Cupro and ROICA, at the Première Vision trade fair that will take place from 13-15 September in Paris.

The company will present the latest innovations by Cupro and ROICA, as well as a new Trend Book for both brands, featuring new fabrics for the modern wardrobe.

Focus on Cupro

Cupro is a refined, matchless, eco-friendly material, designed to give an exquisite and sensual, silk like touch with great moisture control that is anti-static and gentle on the skin. Made from nature-based waste cotton linters, its history stretches back to 1931, the company reports.

The company has recently invested in new European Headquarters in Gallarate, near Milan, to enhance the brand’s growing success in Italy.

Cupro business in India

Now Cupro by Asahi Kasei Corp. from Japan is part of Business Call to Action by the United Nations Development Program with plans to develop production skills and knowledge transfer in India for the procurement of raw material and manufacture of dyed fabric of their unique CUPRO yarn.

Asahi Kasei set up a new production facility in Japan in 2014, helping create opportunities in the fabric industry in India. The company also works to foster young fashion talents in India. With this year marking the 40^th anniversary of Asahi Kasei’s Cupro business in India, Cupro’s sales volumes in India has grown to over 4000 tons per year, the company reports.

New innovations

New innovations in the Cupro fabric gallery at Première Vision include new hi-tech double face structures and textures from Viscotex, and Nuovatess’s opalescent jerseys with an original and unique washed silk effect, as well as the Brunello and Pastorelli’s unique ranges of fancy linings created using a dyed Cupro yarn.

The product is also featured in the latest, natural touch, summer hosiery line by Wolford called Opaque Nature. This Wolford concept combines the finest Cupro yarns with ROICA premium stretch yarns, demonstrating how the two brands work together.

Focus on ROICA

According to Asahi Kasei, ROICA is a premium stretch fibre that comes in a family of innovative performances to suit every modern wardrobe need. This year, the company’s ROICA brand is celebrating 10 years of research and development in Europe, and 45 years globally.

ROICA aims to combine comfort with quality, with the introduction of the two stretch options: ROICA Colour Perfect is said to deliver a flawless, colour match-dyed finish, whilst the GRS certified ROICA Eco-Smart is designed to meet the requirements for high performance in sport, intimates, fashion, accessories and tailoring.

www.asahi-kasei.co.jp