Organisers have developed a programme that is highly stimulating and informative for the industry delegates that will attend this year. The connecting thread running through the whole Forum programme is the concept of lightness –as exemplified in the lightness and luxury of cashmere and other fine fibres.

Lightness

The keynote address will be presented by Anthony Keung, President and CEO, Fenix Group Holdings, Hong Kong, with a title In praise of lightness.

Organisers chose this theme because while the current global economic and political situation is weighty, at the same time people are craving for lightness. “We want to be slim; we listen to music and watch movies on devices that fit our wrist; we play electronic games and have dates with virtual friends, we buy online,” organisers say.

Microelectronics, microrobotics, nanotechnologies are embedded in our daily lives and increasingly in the clothes people wear, and the way they buy them. Cashmere and other fine fibres are not immune to the trend. The presentation will explore the boundless opportunities there are for brands to leverage on lightness.

International line-up

Other recently announced speakers to address industry topics include James Blewett, Qaria Cashmere (Afghanistan); Jayne Esteve Cure, Jayne Fashion Consultancy, (France); Dr Walid DaoudCity, University of Hong Kong; Liz Flora, Jing Daily, (China); Klaartje Genbrugge, Madame Seguin, ( Belgium); David Lee, Cashmere Fibres, (UK); César Lutgens, Peruvian Alpaca and Camelids Institute (IPAC) & International Alpaca Association (AIA), (Peru); Jane Singer, Inside Fashion, (Hong Kong); and Thibault Villet, Mei.com, (China).

Cashmere World Forum

The Cashmere World Forum is the leading informative event focusing specifically on cashmere and fine fibres, according to organisers.

It represents an opportunity for professionals in the supply chain, manufacturing and retail sectors to get up to speed with latest developments and most importantly network with experts from an international background.

www.cashmereworldfair.com