House of Holland utilised Merino wool fibre in the new capsule collection. © The Woolmark Company/ House of Holland

The new House of Holland capsule collection embraced the season of love last month with bold declarations crafted from Merino wool. The brand’s latest capsule collection, created in collaboration with The Woolmark Company, launched across the globe on 14 February. An ode to Merino wool, the nine-piece capsule collection celebrates the benefits of the natural fibre and exploits the superior softness, drape and dyeability of Merino wool.

The collection includes a selection of superfine Merino wool knits produced with Woolmark-licenced manufacturer Jiaxing Diyang Merino Textile that has been awarded the Woolmark certification for quality. Built mostly of streetwear-inspired separates, the collection gives a textual re-interpretation to denim, jersey and tailoring pieces in a bold standout palette of red, white and black. Playful, fun and emotive, the collection embraces the tactile and eco-friendly fibre Merino wool.

Designer Henry Holland has reimagined some casual styles not often associated with the luxury cloth. 100% Merino wool jersey is used in hooded sweatshirts, fitted dresses and asymmetric skirts.

House of Holland celebrates the versatility of Merino wool with the new looks. © The Woolmark Company/ House of Holland

The collection marks one of the first moves from the brand to incorporate a more sustainable practice throughout its business. Creating a collection that is designed to last a lifetime, the brand has chosen Merino wool for not only its functional and aesthetic qualities but also its eco-credentials. 100% natural, biodegradable and renewable, Merino wool is the ideal fibre of choice for the brand to move to a more environmentally responsible practice.

“My partnership with The Woolmark Company over the last couple of years has really opened my eyes to what an incredible, versatile and modern fabric Merino wool can be,” said Holland. “So often it can be considered to be one dimensional but mills around the world are working to create new and modern approaches to this amazingly effortlessly cool fabric.”

“This collection is bold, playful and for the young at heart and fits perfectly within the lifestyle of the House of Holland woman around the world.”

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