At Hugo Boss, Mr Auhagen is responsible for brand management, creative management, sourcing and manufacturing.

Respected brand

“With Mr Auhagen of Hugo Boss as key note speaker the IAF Convention in Istanbul is establishing itself again as the major conference in the global fashion industry,” commented Rahul Mehta, President of IAF, the International Apparel Federation.

“Hugo Boss, everybody in the industry would agree, is a well respected company, combining solid marketing with strong respect for product quality. The theme of the Convention, Making it better is obviously in good hands with Mr Auhagen and Hugo Boss.”

Programme

The 31st World Fashion Convention will be held in the Hilton Bosphorus in Istanbul. It starts on 13 October with a spectacular Gala dinner in the Raffles hotel.

The next day will be the conference day with Mr Auhagen as a key note speaker. On 15 October delegates will have the opportunity to sign up for a number of parallel workshops and also to engage in B2B meetings with Turkish companies.

www.iafconventionistanbul.com