Interfilière Shanghai and Shanghai Mode Lingerie, the leading Intimates and swimwear trade shows in Asia for the past 10 years, are back again this year with a complete offer to celebrate their 10th anniversary.

In partnership with ‘Nuits de satin’, Shanghai Mode Lingerie will stage a display showcasing outstanding heritage pieces from the last centuries, depicting the history of lingerie.

For the 10th anniversary, the fashion show will offer colourful, modern, fashionable and chic ‘La Lingerie Circus’ theme.

Lingerie and swimwear market in Asia

As part of the 10th anniversary edition, Eurovet, a leader for intimates and swimwear, with international events in Paris, New York, Shanghai, Hong Kong and Las Vegas, is doing an in-depth study of 13 major Asian markets including China, Hong Kong, Taiwan, Japan, Korea, India, Sri Lanka, Bangladesh, Vietnam, Malaysia, Pakistan, Indonesia and Thailand.

The study aims to provide an exclusive information on Asian market and production today. In addition to this, panel discussions will be held in six cities and capitals, namely Shanghai, Beijing, Chengdu, Seoul, Tokyo and Taipei, to further understand consumer behaviour and retail strategy.

New features for 2014

Special dedicated forum for swimwear is a totally new initiative at Interfilière Shanghai. Situated at the heart of the fabrics sector zone, leading swimwear fabric suppliers will participate in this new and vibrant forum to display their latest development.

Hyosung, a leader in spandex market, will promote the new sub-brands for specialty products in Creora spandex and introduce their latest innovations for Interfilière visitors. Eight German companies will also be gathered under the ‘made in Germany’ pavilion, promoting the German industry and know how.

Two general training programmes on trend and brand building will be conducted by industry experts from Carlin International and Eurovet. This new workshop programme will bring the most forward looking information on market trend and consumers’ insights for professionals.

The best synergy

Interfilière Shanghai is expanding even further. With a total of 10,000sqm of exhibition space, the show will be organized in seven sectors to provide a clear overview of the offer to visitors.

Following the achievement of the last edition, Shanghai Mode Lingerie is moving back into the Central Hall where it can welcome more brands to present their latest collections in the best stylish atmosphere.

In addition, following the great success of the new business lounge format with B2B meetings last year, Eurovet will once again organise the lounge and meetings for the top brands and retailers worldwide.

www.interfiliere.com

www.shanghai-mode-lingerie.com