Following strong enthusiasm within the Chinese market at the recent Spring Edition of Intertextile Shanghai Apparel Fabrics, Messe Frankfurt’s next Intertextile fair will provide the international apparel fabrics and accessories industry with further opportunities to benefit from this time in South China.

The Intertextile Pavilion at the Shenzhen International Trade Fair for Apparel Fabrics and Accessories 2016 will be held from 7-9 July at the Shenzhen Convention & Exhibition Center, where nearly 700 exhibitors will showcase an array of high-quality fabrics for ladieswear, casual wear, lingerie and swimwear and suiting.

The event will also feature the latest silk and silk-like, jacquard, print, wool and wool-like, cotton, functional, man-made, spun, denim and knitting fabrics, as well as accessories, lace and embroidery, leathers and furs, yarns, fibres, as well as design and testing products and services. In addition, the fashion garment fair, 16th China International Brand Fair Shenzhen, will take place concurrently.

Promising market

“Guangdong province’s garment production output has been growing rapidly over the last year. In 2015, a total of 6.5 billion units of clothing were produced there, representing a 2.5% growth compared to 2014,” commented Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

“Because of this, the demand for apparel fabrics and accessories in the South China market has been steadily increasing.” Ms Wen continued: “Intertextile Pavilion Shenzhen’s main purpose is to allow the global industry to further establish their business in this promising market.”

Location

Ms Wen also mentioned the fair’s favourable location: “There are over 2,000 garment manufacturers and more than 800 fashion brands located in the city of Shenzhen, and with the easy commuting distance between Hong Kong and other cities in Southern China, this fair attracts many top fashion brand buyers every year.”

In the 2015 edition, over 14,800 buyers from 26 countries and regions attended the fair, including well-known international fashion brands such as BBLLUUEE, Crocodile, Diesel, G2000, Initial, INSUN, Miss Sixty, Mothercare, Pepe Jeans London, Replay, s.Oliver, Urban Revivo and Zara.

Fine Japan pavilion

The exhibitor participation profile shows that Intertextile Pavilion Shenzhen is particularly popular with Asian suppliers. As of this month, not only have the Taiwan Pavilion and the Korea Pavilion confirmed their return, but the debut Fine Japan zone is also set to be formed by a number of leading Japanese suppliers.

A range of high-quality cotton and man-made fabrics for ladieswear, as well as causal wear with quick delivery service, will be featured in the zone.

“There were numerous serious buyers visiting our booth and many of them were from the South China market,” said Mr Ryu Hong-Kun, General Manager of the Korea Textile Center, was one of the Asian exhibitors last year. “Therefore, the Shenzhen fair is definitely an effective platform for us to promote our new products and expand our business in this market.”

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