Hype Glam: fashion inspiration from this year’s Intertextile Directions trend guide. © Intertextile Shanghai Apparel Fabrics – Spring Edition

The latest Intertextile Directions trend guide presents the season’s new theme, Hybrid. “In the coming era, technological innovations and human experiences will become inseparable,” organisers explain. From 12-14 March, exhibitors at Intertextile Shanghai Apparel Fabrics – Spring Edition will display on-trend fabric samples at the Intertextile Directions Trend Forum, while more in-depth analysis of 2020 trends will be discussed in a series of seminars.

This edition’s fringe programme will take place in three onsite venues, each dedicated to a different topic, covering trends, sustainability and business strategies, and will also feature three panel discussions.

The latest Intertextile Directions fabric and pattern trends for Spring/Summer 2020 illustrate a world of sustainable fashion, where innovative technology supports fashion for modern lifestyles. Sustainability is at the core of these trends, as the fashion industry’s eco-footprint remains firmly in the global spotlight. Meanwhile, with the next generation expressing self-identity and activism online, fabrics for stand-out fashion are on offer.

Hybrid covers four trends:

• Human Vision explores the intersection between manmade and natural, adding technology for contemporary style in neutral colour palettes.
• Earth Energy tailors for responsibly slow living, with eco-conscious materials, such as organic cotton, linen and denim with technical coatings for functionality.
• Well Lab is inspired by future-thinking revolutionaries – eco-friendly materials are repackaged in vibrant colours, showcasing a bright new attitude to sustainability.
• Hype Glam presents glamorous materials with eye-catching effects, while sports lifestyle influences add high-tech performance for ease and functionality.

Intertextile Apparel’s fringe programme is a useful platform for dialogue between industry players – while exhibitors and other experts can present their ideas and collections, audiences can gain useful insight into industry topics and trends. This edition, three onsite venues will specialise in different topics.

The latest trends and product innovations will be on display from 12-14 March. © Intertextile Shanghai Apparel Fabrics – Spring Edition

Textile Dialogue will hold design and trend seminars such as: Data and Garment Accessories Trends by Shanghai Shide Network Technology; Intertextile Spring/Summer 2020 Fashion Trends by NellyRodi Agency; and Spring/Summer 2020 Denim Fabric Trends by Prosperity Textile.

More trend seminars will also be held by Pantone, COLORO, PeclersParis and Italtex, while a CTIC Trend Forum can be found across the hall, in Talking Point, along with other highlights including: Digital Printing Forum, and Changing Trends and Challenges for Vietnam’s Textile and Garment Industry panel discussion by VITAS.

Forum Space will be a hub for sustainability. Seminar topics include:

• Comprehensive Interpretation: Oeko-Tex New Regulations 2019 by Hohenstein
• Inspiring Confidence: How To Build Trust With Today’s Time-Stretched, Empowered Consumer by Testex
• GOTS will share their organic cotton expertise
• Sustainable Fashion – New Development Trends of Viscose Staple Fibre by Sateri
• Environmentally Sustainable Solutions for Regenerated Cellulose Fibres by Lenzing Fibers (Shanghai)

On the final day of the fair, CTIC will hold the Future Forum, bringing together new textile products, technologies, green solutions and services targeted at the China market. Other fringe programme highlights include three domestic trend forums, and an open workshop held by CNTAC. They will invite finance (HSBC), R&D and sustainability institutions (WWF) to create an industry-wide platform for innovative technology promotion.

www.intertextileapparel.com