The 7^th edition of Mare D’Amare beachwear and accessories show is to reinvent itself and become Immagine Italia & Co. by Mare D’Amare. The idea is based on a revolutionary and ambitious internationalisation project and stems from the collaboration with the underwear and lingerie trade fair, which is also usually held in February in Fortezza da Basso.

The image of a group is therefore more and more suggested and embodied by a single qualified platform that will act as a competent contact point for beachwear and lingerie companies as well as a promoter and collector of initiatives in both the domestic and the international market – a kind of embassy that will represent new forms of communication in Italy and will allow the implementation of cutting-edge promotion and consolidation projects in the most attractive foreign markets.

The fair that is going to host more than 200 European 2015 summer collections will take place from 26-28 July 2014 in Florence.

Looking beyond the borders

Immagine Italia & Co. is expected to stand out as a quality trademark for the organisation and promotion of the lingerie and beachwear trade fairs in Italy meanwhile looking beyond the borders, mainly at Russia and China.

The importance of Immagine Italia and Mare d’Amare is not only due to their origin, organizers report, but rather to their unique feature of being the only non-profit-making trade fairs, therefore conceived and organised to offer innovative services to companies.

Immagine Italia is said to become a premium and distinctive trademark for the organisation of trade fairs in Italy and abroad, starting internationalisation projects and acting as an expert in providing strategic and advisory services.

Interactive and convenient

Among the most interesting news of next edition is the development and strengthening of the Digital platform, the virtual spin-off of the fair that is expected to allow a comfortable access to the fair from both your personal computer and smartphone.

This year more helpful information will be available for those who will register to the digital.maredamare.eu website and will apply to the digital version. This will allow visitors to preview the collections. The official application will also allow walking virtually along the fair halls while also watching the fashion shows live streaming.

www.digital.maredamare.eu