Pure London, the UK’s leading fashion trade event, has announced the launch of a new sourcing event, Pure Origin. Aimed at uniting global suppliers, buyers and brands in London’s busiest fashion trade hub, Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one roof.

Held in the heart of London alongside Pure London and Pure Man, Pure Origin is the gateway for international manufacturers to break into the UK market, meet with thousands of visitors from the fashion retail ecosystem and be a part of a market whose growth rate is leading across Europe.

Unique opportunity

Pure Origin will offer an opportunity for connected and efficient business by facilitating easy access to global suppliers and fuelling networking and trade. Over 40 manufacturers from around the world, including Blueberry Impex and Timeswell Textile from Hong Kong and Ribeiro & Matos from Portugal have already confirmed. An upsurge in British manufacturing is reflected in a strong UK contingency at the show with Oxford Blue, LS Manufacturing Ltd, Gil Design Studio, Kalopsia Collective and BeFab Be Creative UK signed up.

“Offering efficiency and time-saving benefits, Pure Origin will showcase a curated selection of international manufacturers, textile producers and white labels – it was the obvious extension to the globally recognised Pure London brand,” said Julie Driscoll, Managing Director at Pure London.

“The UK is renowned for its world-class retailing, booming e-commerce sector, innovative independents and resilience and following extensive research into the marketplace Pure Origin was created to deliver all aspects of fashion sourcing and manufacturing under one spectacular roof at London Olympia.”

International growth

As well as exclusive Pure Origin briefings, content from trend leaders WGSN and colour methodology and forecasting workshops in collaboration with COLORO, visitors to the new section can benefit from one to one advice and tutorials specific to the fastest growing portion of the market – menswear.

Pure London now welcomes over 800 brands from 48 countries and over 10,000 UK and international visitors. International growth has been driven through penetrating 13 new geographical markets including Peru and Malaysia.

The next edition will take place from 11-13 February at London Olympia, welcoming over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories.

www.purelondon.com