Zegna Baruffa Lane Borgosesia supports the event Forests for Fashion – Fashion for Forests as partner in the platform Fashion B.E.S.T. (Bio Ethical Sustainable Trend – Cittadellarte Fashion, a project dedicated to responsible fashion), on the occasion of the International Day of Forests organised by UNECE - FAO and Città dell’Arte.

Zegna Baruffa Lane Borgosesia sponsors the event on 21 March 2014 in support of sustainability in the fashion industry.

Third paradise

The platform B.E.S.T., which gathers companies with the common objective of producing and promoting a responsible transformation of society through creative ideas and projects, takes its inspiration from the notion of the Third Paradise.

The concept represents the transition of the society from the First Paradise, where life is governed by nature, to the Second Paradise, the artificial one polluting the planet, to a third phase where the artifice is used to guarantee the survival of the Earth.

The solution doesn't lie in a return to the past, the company reports, but in a jump into a future in which our every action is associated with a weight and a responsibility. Michelangelo Pistoletto, partner of UNECE-FAO, takes the companies of the B.E.S.T. platform to collaborate in this big event in Geneva, with Zegna Baruffa Lane Borgosesia as partner and sponsor.

Rethinking human activities

The event Forests for Fashion – Fashion for Forests aims to highlight the possibility of rethinking human activities within the new context of a global re-birth in balance with the planet, showing how both human activities and the ecosystem would gain from the new relationship portrayed by Michelangelo Pistoletto's as a Third Paradise.

Zegna Baruffa is a leading company in the production of high quality natural knitwear yarnsThe company developed and patented Cashwool, pure extra fine Merino wool, and its variations in mixtures with other fibres such as viscose.

Product quality at Zegna Baruffa

Zegna Baruffa’s three product lines (Baruffa, Chiavazza, Botto Poala) are all authentically natural, because the choice of raw materials favours fine and noble fibres.

Its quality and departments labs carry out checks throughout the whole manufacturing cycle and provide constant information on the production of every single yarn, the company reports. Environmental tests (atmospheric emissions, fluvial emissions and waste production) are conducted strictly in accordance with the terms of European Community directives.

Particular attention is given to the dying process. The technology is supported by experienced technicians and specialised staff, and relies on sophisticated instruments and machines to optimise the energy and water consumption needed for the operation.

www.baruffa.com