High IQ Cool Comfort performance programme is designed to allow garments to breathe. © Huntsman Textile Effects

Huntsman Textile Effects has extended its High IQ performance assurance programme to help mills, brands and retailers meet consumer demand for garments with durable moisture management. The new High IQ Cool Comfort performance programme is built on advanced moisture management agents to deliver durable, long-lasting performance. 

As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.

High IQ Cool Comfort performance programme is designed to allow garments to breathe, while at the same time, transport moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort, according to the manufacturer.

“Today’s consumer seeks comfort and performance in their active lifestyle. With Huntsman’s High IQ Cool Comfort performance assurance program, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.

Supporting reliable mills

Only mills that meet Huntsman’s stringent requirements earn the right to use the High IQ performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the High IQ Cool Comfort performance assurance programme.

High IQ Cool Comfort performance programme is built on advanced moisture management agents to deliver durable, long-lasting performance. © Huntsman Textile Effects

The technology that drives the High IQ Cool Comfort programme complies with the requirements of bluesign for safe and sustainable textile production. Furthermore, fabrics produced with High IQ Cool Comfort moisture management are suitable for Standard 100 by Oeko-Tex certified textile products. The global leader in intelligent effects Huntsman Textile Effects developed the High IQ performance assurance programme to help mills, brands and retailers produce high-performance textiles with built-in sun protection, freshness, friction protection and water repellence, in bright whites and colour that lasts.

The programme is based on innovative dyes and effects and technical support and application know-how from Huntsman Textile Effects to help mills improve their productivity and competitiveness.

Other intelligent effects

High IQ Repel performance assurance programme is designed to help mills, brands and retailers meet global demand for eco-friendly apparel with rain and stain protection. Combining innovative durable water repellent finishes with unparalleled technical expertise, it provides durable eco-friendly and sustainable protection for every performance need.

High IQ Lasting White performance assurance programme delivers very high and brilliant whites on cellulosic fibres, combining our latest generation of well-known UVITEX Fluorescent Whitening Agents.

High IQ Sun Protect performance assurance programme provides an Ultraviolet Protection Factor (UPF) of up to 50 and above, providing the highest level of protection for the lifetime of a garment. Tested against the highest industry standards, High IQ Sun Protect guards against damaging UV-A and UV-B rays to ensure maximum protection.

High IQ Lasting Color performance assurance programme is powered by specially selected Novacron dyes.

High IQ Lasting Color eco performance assurance programme relies on Huntsman’s award-winning Avitera SE reactive dyes to reduce water and energy consumption by up to 50% compared to best-available technologies.

www.high-iq.com

www.huntsman.com