Microban International, a global leader in odour control technology, has unveiled its latest innovation, Freshology, a patent-pending solution that tackles odours with a nature-inspired approach. Officially launching at this week’s ISPO Munich, Freshology sets a new standard in textile odour control by addressing a broad spectrum of odours while enhancing fabric freshness and feel.

Cutting-edge odour neutralisation

Freshology targets four of the most pervasive odorants in textiles - isovaleric acid (IVA), acetic acid (HOAc), ammonia (NH3), and nonenal - meeting stringent global standards such as GB/T 33610 and ISO 17299. Unlike traditional treatments that focus on a single odour, Freshology neutralizes a diverse range, making it a comprehensive solution for activewear, athleisure, and everyday textiles.

Ryan Scott, Senior Product Development Chemist at Microban, highlights the versatility of the innovation: “Freshology delivers advanced performance by neutralizing odors effectively while enhancing fabric properties such as moisture management and softness. Its nonionic nature ensures compatibility with additional treatments, offering manufacturers unprecedented flexibility in textile finishing processes.”

Eco-friendly and mill-friendly technology

Freshology is heavy metal-free, addressing growing consumer and industry demand for sustainable alternatives to metal-based odour control treatments. Its compatibility with existing manufacturing processes also ensures seamless integration into the production of synthetic textiles such as polyester, nylon, and spandex.

The technology works by capturing odours during wear and releasing them during washing, ensuring a continuously refreshed effect. This feature not only enhances consumer satisfaction but also reduces the environmental impact associated with frequent laundering.

Nature-inspired, performance-driven

Microban’s Freshology draws inspiration from plant extracts and naturally occurring minerals, reinforcing the company’s commitment to sustainable innovation. This nature-inspired formulation positions Freshology as an environmentally conscious choice for brands looking to meet the demands of eco-savvy consumers while maintaining top-tier performance.

Visitors to ISPO Munich 2024 can explore Freshology in person at booth #508 in Hall A3. James Clayton, Director of Innovations at Microban, will deliver daily overviews at 10:00 a.m., providing insights into how the technology redefines odour control for textiles.

With a legacy of over 100 years in antimicrobial and odour control technologies, Microban International is a trusted name in consumer, textile, industrial, and medical markets. Its flagship brands, Microban and Ultra-Fresh, are synonymous with innovative solutions that enhance product performance and durability.

www.microban.com