Leading Italian textile company Eurojersey goes to Première Vision in September with a new campaign titled Free the Form: an invitation to unfetter the imagination and be inspired by the versatility and adaptability of Sensitive Fabrics, ensuring the greatest freedom of movement as they embrace all shapes and forms.

“The new campaign represents a fascinating image revealing all the intrinsic potential of these fabrics which, despite being as impalpable as a second skin, are also extremely strong and able to confer great comfort and elasticity to body-shaping garments,” the company says.

Technical and innovative, Sensitive Fabrics lend themselves to many interpretations on the apparel market, from casual sporty outfits to more formal looks, for a wardrobe played out in multifunctional garments.

“Forms are shaped and freed thanks to the performance offered by Sensitive Fabrics, widely acclaimed for their high-performing characteristics and impeccable fit, easy to wash and wrinkle-free, breathable and able to follow any movement required by whatever activity, all through the day,” the company adds.

The image of this intentionally provocative campaign evokes sculptural, contouring and fluid shapes with profiles and configurations outlined on a silhouette, thanks to a length of printed Sensitive Fabric.

“A resulting effect is harmoniously poised between strength and lightness for well-defined forms, loathe to give up that touch of sensuality and elegance, to create lines and volumes of fascinating and refined forms,” the company reports.

Free the Form will appear on the new Eurojersey booth at Première Vision, with its completely redesigned layout. The stand will present an innovative construction thanks to self-bearing elements and geometric forms extending to various heights and viewed from different perspectives to form ideal structures for displaying iconic and multifunctional garments. “An architectural expression that is free to occupy the space, in order to welcome the new FW 19-20 ready-to-wear collection interpreted in plain and printed fabrics,” the company concludes.

www.sensitivefabrics.it