With the experience it has acquired since 2014 in Moscow, Eurovet is launching an ambitious programme at Unique by Mode City in Paris from 7-9 July under the label Paris-Moscow Express, designed for Russian buyers and brands interested in these markets.

“Whereas the Paris shows are already quite popular with Russian buyers, with their numbers increasing year upon year, the ground-level work done over the past three years by Eurovet’s Russian-speaking teams in Russia will allow us to take things a step further in Paris, mobilising even more market leaders from Russian-speaking lands,” organisers explain.

Russian and CIS visitors interested in this programme will receive a personalised welcome, which includes breakfast, welcome gift and other benefits, assistance and a personal shopper, and a personalised fashion tour through the show (analysis and explanation of trend forums). They will also receive a special fashion content from Eurovet experts and will have access to talks/conferences interpreted into Russian language.

The Lingerie is my business VIP dinner will be reserved exclusively for Russian retailers, bringing together the members of a club created by Eurovet that unites the 200 leading boutiques in the market. A Unique by Mode City evening party, which will be the opening for a new Parisian spot, will also welcome the programme participants.

Other highlights include a Parisian retail tour and boutique coaching (merchandising, practical advice, shop staging) – all of this in Russian.

Brands that wish to work with Russia will also benefit from a specific programme, which features:

• Identification as part of the Paris-Moscow Express guided tour 
• Promotion of the tour before the show to Russian visitors
• Promotion on site in print and on digital platforms
• Speed-dating between brands and retailers (chance to meet 15 selected retailers to introduce your brand and get to know each other)
• Individual establishment of contacts
• Events at boots with Russian visitors
• Agent search before the show
• A number of visibility and individual sponsoring programs with retailers.

For 35 years now, Mode City has been the can’t miss event that launches summer trends. Taking place in the summer, Mode City has always been seen as a swimwear show, even though its selection consists of over 40% lingerie, and has been developing, over the past few years, a major zone dedicated to activewear and sport.

Now, Eurovet is repositioning Mode City to present Unique by Mode City, the show that offers the most comprehensive selection of bodywear products divided into three groups: swim, lingerie, and sport.

www.eurovet.com