The Festival of Fashion brings newness, inspiration, and innovation to the halls of Olympia London twice a year, in February and July, bringing the latest insights for the seasons ahead.

Each year, the event welcomes over 17,000 visitors and hosts a curated line up of over 1,300 ready-to-wear collections across women’s, men’s and children’s fashion and over 150 suppliers and manufacturers within Pure Origin.

Pure London is more than just a trade show; it’s where UK fashion meets the rest of the world.

Further information