Bemberg by Asahi Kasei is expanding its journey and evolution in contemporary style with a brand-new ‘Staple-fibre’ that is said to unlock creative paths towards mew aesthetics, touch and sustainability. At the upcoming Filo trade fair in Milan, the company will unveil a collection of t-shirts developed in collaboration with the MagnoLab network of Italian companies.

"We are extremely happy to be at Filo with a new Bemberg yarn in staple form and within a project that speaks of an innovative supply chain focused on new look and touch together with environmental and social responsibility dimensions and meeting highest quality standards,” says Ettore Pellegrini, Marketing & Sales Manager of Asahi Kasei Fibers Italia.

The fibre comes with a circular economy footprint obtained from cotton linters through a closed-loop process. Bemberg also ensures certified sustainability credentials through its transparent and traceable approach.

The MagnoLab Project is the name of the new t-shirt collection created in synergy with MagnoLab, a network of Biella-based companies bringing forward initiative and collaborations related to sustainability and the circular economy. Staple-fibre is the top ingredient of the collection. The cut t-shirts are presented both in sheer and blends with other certified fibres, including GOTS cottons and RWS wools, capable of enhancing both the hand of the final garment and the performance of the brand-new yarn.

“This collaboration tunes with our development strategy in Italy, a country of textile excellence, and the expansion of Bemberg fibre in the contemporary wardrobe,” continues Pellegrini. “Never before collaboration between companies has been as crucial as it is today. The last few years taught us that building networks is the key to collective and conscious success, capable of activating true change.”

Filo, MiCo (Milano Convention Centre)

September 14-15, 2022

www.filo.it