To further drive its business expansion in the US, Hyosung TNC has appointed industry expert Malvina Hoxha as its new US Director of Marketing.

At Hyosung, Ms. Hoxha will lead the company’s US marketing team in promoting Hyosung’s specialty fibres and fabrics to targeted brand and retail accounts. Additionally, she will manage joint development and promotional programmes with key industry partners.

Based on the US East Coast, Ms. Hoxha brings years of experience in the textile, fashion, and retail markets. She has held strategic roles throughout her career in business development, marketing, sourcing, and product development with organisations such as Ralph Lauren, Lenzing Tencel, and Chargeurs. Ms. Hoxha holds a business degree from the Fashion Institute of Technology (FIT) and an MBA certificate from Cambridge Judge Business School in circular economy and sustainable business models.

“Malvina brings a wealth of resources to our team,” said Sora Yoo, Hyosung Chief Marketing Officer. “Her extensive expertise in navigating the complexities of product development, branding, retail, and consumer needs will reinforce our position as a leading textile solutions provider in the US.”

With offices in more than 29 countries, 77 cities, and 119 business sites, Hyosung can locally support and interact with the international value chain. Together with Hyosung’s Fashion Design Centre (FDC) team, which forecasts trends and creates fabric stories and samples in the context of global trends, Hyosung’s Global Brand Marketing Team supports brands and retailers with design concepts, textile and product development, and the promotion of products made with Hyosung specialty fibres to consumers.

www.hyosungtnc.com