Following the success of the Lingerie, Mon Amour show in January last year, Promincor - Lingerie Française (Association for the Promotion of Corsetry Industries) and the DEFI (Committee of Promotion and Development for the Clothing) once again bring together leading French lingerie brands for a Parisian show on 20 January 2019.

Fourteen prestigious French lingerie brands – Antigel, Antinéa, Aubade, Chantelle, Empreinte, Eprise, Epure, Implicite, Passionata, Lise Charmel, Lou, Louisa Bracq, Maison Lejaby, and Simone Pérèle – and five guest French designers will present their latest collections to an audience of 600 people that include media, influencers and international buyers. This year, the show will have a rock twist with a live concert, unique scenography, and dances pieces as a contemporary ode to excellence, organisers report.

“With the theme Parisian Rock, French lingerie, which shines like a beacon all over the world, will display the heritage, know-how, passion and innovation of its iconic brands. For centuries, French Lingerie has been synonymous with fine craftsmanship, talent, creativity, audacity, elegance and refinement,” they say.

“At a time when the body has become more subject than object-when we no longer demand perfection or submission to unrealistic sublimation; when we accept refinement, curviness, androgyny and imperfections, French lingerie, which accommodates women from A to H cup, exalts its diversity and international success.”

In 2017, consumption of women’s lingerie in France reached EUR 1.97 billion. French women bought the most lingerie: sales rose by 3.8% in volume, with a rebound in purchase frequency of 3.1% and 4.4% in the number of items per consumer.

On the export side, French corsetry sales reached EUR 371.5 million, and brands with the label Lingerie Française account for nearly 64% of their turnover in the export market. French lingerie exports well in the EU, with predominant markets, such as Spain, Germany, Belgium, Italy and the UK, but is also enjoying a boom in overseas markets, including the US, Canada, UAE, Russia and Japan.

www.lingeriefrancaise.com