The Woolmark Company is celebrating the successes of Luna Rossa Prada Pirelli by dressing the gondoliers of Venice with the Merino wool performance fabrics used by the sailing team during the 36th America’s Cup

The innovative, high-performance Merino wool fabrics worn by the Luna Rossa Prada Pirelli sailing team in the 36th America's Cup have landed on the lagoon of Venice, this time dressing the iconic gondoliers, reconfirming the solid bond between The Woolmark Company and the Gondoliers Association since 2017. 

Innovation and tradition blend perfectly in this exclusive partnership that leverages the technical and sustainable qualities of wool, creating an exceptional high-performance connection between Luna Rossa Prada Pirelli and the Gondoliers of Venice. Already extensively tested by the elite sailing athletes, the fabric technology will be granted exclusively to another sea team that shares the same passion, physical effort as well as resistance to variable weather conditions on water.

100% natural, renewable and biodegradable, Merino wool’s properties including elasticity, breathability, thermo-regulation and water resistance – teamed with the fibre’s eco-credentials - is essential for sports use, Woolmark says.  The gondoliers’ new uniform will be composed of the same technical waterproof jacket and highly breathable T-shirt used by the sailors, flanked by an iconic striped sweater made with a new high-performance 100% Merino wool yarn.

“The 36th America's Cup campaign alongside Luna Rossa Prada Pirelli was a success, not only for the goals, never achieved before by an Italian team, but to see a technical uniform created by Merino wool in a space traditionally dominated by synthetics," says Francesco Magri, Regional Manager Europe, C&E of The Woolmark Company.

"Today, thanks to the research and development activities carried out with the Luna Rossa Prada Pirelli team, these innovative and high-performance Merino wool fabrics also dress the historical Venice Gondoliers. The new uniform helps them face their work in a sustainable and responsible way, and represents the perfect example of how an innovative, technical solution - sought after for sports where maximum performance is central - often becomes part of everyday life."

“It’s been four years now, with the support of The Woolmark Company, that gondoliers wear Merino wool,” says Andrea Balbi, President of the Association of Gondoliers of Venice. “We are honoured to be able to wear the same high-performance fabrics as the Luna Rossa Prada Pirelli sailing team. Tradition has truly met innovation."

The campaign ‘From the America's Cup to the Gondoliers of Venice’ is fronted by Luna Rossa Prada Pirelli Team Director and Skipper, Max Sirena, supporting union between Venice, the Luna Rossa Prada Pirelli team and a common thread of Merino wool.

www.woolmark.com