Pitti Uomo 101 as the first exhibition of 2022 created quite a buzz. The menswear hybrid fair for 2022/23 was an upbeat introduction to the season. It maintained the mood set by Pitti Immagine and the exhibitors, emphasising the importance of face-to-face fairs in the COVID era.

The footfall, more than 4,900 visitors, gave rise to the almost unexpected realisation that things were on the move, which meant much to be optimistic about. Although the number of exhibitors and visitors was as expected, much less than the usual tally, at 548 brands with 30 per cent from abroad, it was backed up by the digital platform Pitti Connect which remains online until 28 February.   

Pitti Immagine announced that the brands present at the Fortezza da Basso with their own exhibition space joined Pitti Connect as well. 41 brands participated exclusively online, 7 per cent of the total 589 brands on the platform.

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