Green Story, a leading sustainability platform empowering fashion brands and manufacturers with data-driven impact measurement and transparency, has announced the appointment of Tricia Carey as a Strategic Advisor. The move underscores Green Story’s commitment to expanding its expertise and collaborating with industry leaders to drive meaningful change.

Tricia Carey brings over 25 years of experience in the textile and apparel sector, having led groundbreaking initiatives in sustainable innovation, circular economy strategies, and global partnerships. Her expertise in aligning business growth with environmental responsibility has established her as a key player in reshaping the fashion supply chain.

Throughout her career, Tricia has been recognised for her contributions to sustainable transformation. During her tenure at Lenzing Fibers, she played a pivotal role in expanding the Tencel brand across North America, setting a benchmark for responsible fibre innovation. She also led Carved in Blue, a globally recognised platform fostering dialogue on sustainability. More recently, at Renewcell, she was instrumental in promoting Circulose, a breakthrough recycled material driving circularity in fashion.

Akhil Sivanandan, CEO of Green Story, welcomed Tricia’s appointment: “We are thrilled to have Tricia Carey join us. She has been at the forefront of sustainable transformation in fashion, and her leadership will be invaluable in advancing our mission. Her commitment to sustainability and collaborative approach align perfectly with Green Story’s vision.”

Tricia Carey expressed her enthusiasm for the new role, stating: “Green Story is redefining how the fashion supply chain engages with sustainability. With the growing demand for accountability and impact measurement, Green Story provides the tools businesses need to drive meaningful action. I look forward to working with the team to accelerate industry progress.”

With Tricia’s guidance, Green Story aims to further its mission of enabling fashion businesses to measure, communicate, and enhance their sustainability impact, driving the industry towards a more responsible and transparent future.

www.greenstory.io