Haelixa, the leading provider of physical traceability solutions, has announced the appointment of a new CEO, Patrick Strumpf, and the addition of Stefan Karlen to the

Board of Directors. The positions, the company says, mark a significant step in Haelixa's mission to advance the growth of supply chain transparency solutions and drive positive change in the industry.

Patrick Strumpf joins Haelixa as its new CEO and has over 20 years of experience building and scaling up businesses. Thanks to his strong entrepreneurial background, he has excelled in various manufacturing, distribution, and retail roles. Strumpf's proven leadership, commercial acumen and strong customer focus will ensure the company keeps pushing its boundaries and attains even greater heights of success.

“I am excited about the Haelixa traceability solution. It sets the highest standards and delivers outstanding advantages to brands and manufacturers who position

themselves as innovation leaders, especially regarding compliance and credibility issues,” says Strumpf.

Stefan Karlen joins Haelixa’s Board of Directors. He brings over 30 years of experience in the supply chain industry, having served as the Group CEO of Panalpina, one of the world's leading freight forwarding and logistics companies. With his deep understanding of global supply chains and expertise in building solid teams, Karlen will provide valuable insights to Haelixa's Board of Directors.His track record of driving innovation is instrumental in shaping the company's strategic direction.

“I am passionate about environmental responsibility and bringing positive change”, said Karlen, adding: “I identify with Haelixa’s values and am excited to leverage my skills to a company that prioritises sustainability and integrity.”

"We are thrilled to welcome Stefan Karlen and Patrick Strumpf to our team. Their extensive knowledge will propel Haelixa to new heights," said Haelixa's co-founder and CTO, Dr. Gediminas Mikutis. "We are confident their skills and guidance will help us and our customers achieve our mission of providing transparent and sustainable solutions."

Stefan Karlen and Patrick Strumpf's appointments signify a crucial milestone in Haelixa's quest to become a worldwide benchmark in physical traceability. The company will leverage its team's expertise to drive innovation and address supply chain transparency challenges.

Haelixa is the Swiss standard in traceability, providing a comprehensive solution that is easy to install for marking and verifying the authenticity of products. Focusing on innovative textile brands and suppliers, Haelixa empowers businesses to ensure traceability across the whole supply chain, thus increasing brand attractivity and customer trust. While enhancing customer trust and elevating brand appeal, Haelixa's partners simultaneously mitigate compliance risks. Leveraging advanced

DNA markers applied to the materials; a distinct traceable fingerprint remains linked to the product throughout its journey from production to retail.

www.haelixa.com