© Happy Socks.

Swedish socks brand Happy Socks is opening a new store in New York City. The latest Manhattan store is a continuation of Happy Socks’ transformative US expansion, and a powerful display of the brand’s success in retail and commitment to spreading happiness and creativity around the world

“Happy Socks is excited to announce the opening of its fifth store in New York City (eighth store in the US) on February 18th, 2020,” the company announced today.

Located at 863 Broadway, Union Square, NY 10003, the store is at the corner of the famous farmers market at Union Square and iconic retailers like Paragon Sporting Goods.

“This small strip on Broadway, just next to Union Square, is a shopping destination and an important spot for our brand to be on,” said Aleksandar Milenkovic, Head of Retail at Happy Socks.

“It's very rare to find vacancies here and when we got the opportunity, we jumped on it. We will use the space to create an inspiring store with parts of our new concept showcasing the full range. We have very high expectations for this store, the fifth in NYC, and we hope it will be a great showcase for the brand.”

The 753.5 square foot store is the second largest Happy Socks store and is created in the brand’s signature playful image, and will be filled with all Happy Socks categories.

New York is the brand’s largest and most important retail store cluster globally. The combination of international visitors and local spenders make it both a profit driver and important window to the world for the brand. Additional stores are planned for New York and the US for the next three years.

In 2008, Mikael Söderlindh and Viktor Tell had a vision – to bring happiness and colour to every corner of the world by turning an overlooked everyday essential into an outstanding design piece that combines quality, craftsmanship, and creativity. In short, Happy Socks.

While all Happy Socks are still designed in the Stockholm-based atelier, they are now sold in over 95 countries through Happy Socks’ Concept Stores, at selected retailers, and the company’s website.

Additional information about the new store

Happy Socks Union Square Store Opening

863 Broadway, Union Square, NY, NY 10003

Mon - Sat: 10am - 8pm; Sun: 11am - 7pm

www.happysocks.com