Milan based Cifra will present a new concept collection - Urban Panorama - at Milano Unica from 12-14 July. Urban Panorama is a hybrid project which matches the performance and comfort of sports derived warp knit seamless (WKS) technology to the more urban style of daily wear. Merino wool and Tencel, combined with the latest generation of sustainable yarns will ensure total comfort at any time of the day.

“If it is true, as it is, that clothing is increasingly shifting towards sportswear by absorbing its technicality and versatility, Urban Panorama aims at emphasizing its identity towards a new concept of citywear which originates from a deep expertise in the sports and athleisure world supported by a high design content,” says Cifra CEO, Cesare Citterio.

“Fluid, inclusive, technological and sustainable, Urban Panorama stands out as an innovative solution inside a sector undergoing profound revolution and in search of new languages and, above all, content.”

“Like for the entire production, the Urban Panorama collection is making sustainability a cornerstone in this industry too. A stance that starts with the company structure up to the selection of the most innovative green yarns through the vertical reduction of processing waste. A genuine commitment undertaken by means of revolutionary choices that today place Cifra among the most virtuous mills in Europe,” Mr Citterio concluded.

Milano Unica

12-14 July

PAD. 16 STAND C09

wks-cifra.com