Sponsored Editorial

To address consumer desire for more colour variety in comfort apparel made with natural fibres, Hyosung has developed new creora Color+ elastane for natural blended materials, which it has introduced at Interfilière Connect, which takes place online from September 2-30, 2020.

creora Color+ has the same performance stretch characteristics as Hyosung’s flagship fibre, creora Power Fit, with the added benefit of providing richer colours in natural and cellulose yarns – an attractive fibre blend for leading intimate, activewear and ready-to-wear brands, Hyosung suggests.

“As regular elastane does not take colour well, it is a challenge to achieve all-over, rich colour when dyeing it with natural fibres such as cotton, rayon, and modal,” said Simon Whitmarsh-Knight, Hyosung EMEA Marketing Director. “With new creora Color+, brands can now offer consumers fashionable, colourful apparel made with natural fibres without ever having to worry about the dreaded grin-through.”

According to Hyosung, new creora Color+ for natural fibres will be a nice addition to its successful creora Color+ for stretch fabrics made with nylon, a well-established yarn used in activewear for its ability to produce deep and exclusive colours without grin-through.

As demand for sustainable materials continues to rise, Hyosung will also present its expanded multi-function regen collection of GRS-certified recycled elastane, nylon and polyester fibres made with 100% reclaimed waste at Interfilière Connect.

On Thursday, 17 September at 11:00-11:30AM CET, Hyosung European Marketing Manager, Julia Nam, and EMEA Marketing Director, Simon Whitmarsh-Knight will join Dominique Demoinet of DLD Consulting in an Innovation Encounters Meet Up to discuss how the company is overcoming COVID-19, its move to digital, and the importance of consistent innovation. The conversation can be viewed on the Interfilière Connect site by clicking on the event schedule in the menu.