Finnish brand Icepeak’s Chinese subsidiary has become the latest sportswear label to partner with Polygiene. Icepeak says it chose to work with Polygiene to enhance the performance and sustainability of its products.

A number of styles in Icepeak’s latest collections feature Polygiene Stays Fresh technology. The antimicrobial technology inhibits the growth of odour-causing bacteria and stops the odour at the source, permanently, reducing the number of times a product needs to be washed, saving energy, time, money and not the least - the product itself.

Treated products range from children to men’s and women’s selections, including leisure stretch pants and shorts, as well as women’s shirts and skirts.

“Icepeak is very committed to environmental issues and integrates innovative eco-friendly fabrics and sustainable scientific research technologies into clothing items, showing the infinite possibilities of environmentally-friendly fashion,” the company says. The brand continues: “Polygiene’s Stays Fresh technology prevents odour-causing bacteria and keeps garments fresh, so the products live longer, providing Icepeak customers with a more sustainable, eco-friendly option.”

Polygiene’s CEO, Ulrika Björk adds: “We are excited to launch with the Luhta Sportswear Company, one of the largest sportswear brands in Europe and believe our shared sustainability goals align very well of keeping apparel in active use longer and out of the landfill.”

Icepeak is owned by the Luhta Sportswear Co, Finland’s largest clothing group and one of the largest sportswear brands in Europe. The company has more than 200 stand-alone stores in 44 countries and mega flagship stores in Finland, the Netherlands, the UK, Germany and Russia. The brand also supplies more than 4000 branded outlets throughout Europe.

The new products treated with Polygiene BioStatic Stays Fresh technology are available in stores and online in China.

www.polygiene.com