Companies involved in the wool production pipeline are being invited to promote their wool-rich products in a new, free-of-charge initiative created by The Woolmark Company. The Looking for Wool sourcing guide is an online directory which will enable businesses to source wool and wool-rich products for both the apparel and interiors sector.

The Woolmark Company plans to launch the Looking for Wool sourcing guide in September and encourages companies across the world to take part in what it calls “this unique opportunity”.

The Woolmark Company’s Jimmy Jackson, General Manager Product Development & Commercialisation: “The guide will provide one central location for buyers to source all types of wool-related products, including raw wool, tops, yarns and fabrics. It enables global companies – suppliers and manufacturers - to easily and freely promote their products.”

“The Looking for Wool sourcing guide is scheduled to launch in September, in-line with the 2014/2015 buying cycle, which will give participating companies maximum exposure to retailers and brands looking to purchase products for the upcoming season.”

Company registration is free and is open to any company producing a product containing more than 50% wool content. Those who register are responsible for entering their company’s information and can enter as little or as many details as they wish.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a non-for-profit company owned by over 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.

www.woolmark.com