Stretchline has developed a technology that produces elastic which exerts the right amount of pressure against the  body offering superior comfort. With Fit-U, the wearer is said to enjoy a lot more comfort with a strap or waistband that feels great on the body.

Comfortable and functional

According to Stretchline, research shows that 61% of all women consider comfort as the most important consideration when buying a bra. The technology behind Fit-U has addressed such issues which limit women from indulging in a diverse bra wardrobe, the company says. The Fit-U strap is said to offer  remarkably high stretch with minimal loss of power which means the wearer can enjoy a great fit without having to adjust bra straps, leaving them free from metal or plastic hardware such as rings and slides. Fit-U also aims to provide significant advancement in waistband comfort minimising roll over and irritation, giving all day comfort and confidence to wearers.

Timothy Speldewinde, Group Managing Director of Stretchline commented: “Stretchline has a long and sound track record of developing innovative and performance driven narrow fabric solutions for leading brands the world over. Fit-U is yet another step towards our vision to continuously innovate and inspire sustainable and performance enhancing solutions for intimate, swim and activewear’.

Other innovations

With a history of over 150 years in narrow performance fabrics Stretchline is well positioned to partner with a global clientele in developing solutions for comfort, durability and optimum functionality.

A dedicated R&I centre with significant resources operating 24/7 gives Stretchline the ability to continuously add to its range of patented narrow fabric solutions of which Fit-U is the latest addition. Other innovations by Stretchline showcasing at Interfilière include:

• Fortitube –  a patented bra wire casing that reduces wire poke through and increases durability in machine washable bras.
• Bondelast –  technology which producers elastic with fusible adhesive to provide the strong flexible bond between components of a garment.
• Locksafe –  technology that prevent unravelling of elastic improving the lifespan of the garment.
• Stay4Sure –  a patented silicon coating that ensures the garment is held in one place without cutting off circulation.

www.stretchline.com