Smart lace by Iluna Group. © Asahi Kasei

“Next summer, whether you plan to sun-bathe by the pool, swim in the ocean, or jog along palm-trees boulevards, there’s no reason why you shouldn’t do it sustainably. Starting from what you wear,” says Asahi Kasei, a leading Japanese chemical company.

Its Roica Eco-Smart family, the multi-certified collection of premium stretch fibre Roica, brings, through partners innovations, sustainability and performance at MarediModa, the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors, which takes place from 5-7 November in Cannes, France.

Visitors will discover the collections of Roica’s premium partners that “revolutionise the premium stretch market” at the following MarediModa exhibitors: Eusebio, Iluna Group, Maglificio Ripa, MG2, Payen, Piave Maitex, Sofileta and Tessitura Colombo Antonio.

“Our Roica provides outstanding stretch performances for high-competition sportswear; its power control and durable resistance adds quality to swimwear while its high-tech imprint empowers underwear and lingerie. Our Roica Eco-Smart family has been engineered to protect both the skin and the environment. Because sustainability must be a commitment all year round,” said Shinichiro Haga, Senior Executive Manager of Roica Division, a company owned by global material innovator Asahi Kasei.

The new collection comprises two responsibly made yarns. Made with 58% of pre-consumer recycled content, the Roica EF comes with the Global Recycled Standard - GRS – certification by the influential Textile Exchange, one of the most known and recognised global players in the market.

As proved by Hohenstein Environmental Compatibility certification, the Roica V550 was engineered to smartly break down without releasing harmful substances in the testing environment at its end-of-life. The yarn offers additional and relevant circular economy advantages linked to material health as proved by a Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute for a safe and biological end of life cycle.

www.asahi-kasei.co.jp