Delta Galil chief honoured by Bizportal
Hosiery/Seamless
Perry Ellis signs licensing deal with Delta Galil for Ben Hogan socks
The sock collection will feature innovative products that are styled, designed and infused with superior performance features.
5th December 2014
Knitting Industry
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Miami, FL
The sock collection will feature innovative products that are styled, designed and infused with superior performance features like targeted cushioning, engineered ventilation, arch support and comfort welts, according to the manufacturer.
Exciting and original
Distribution will initially concentrate on Walmart Canada locations and on walmart.com website. The Ben Hogan sock collection complements the Ben Hogan golf apparel collection, which is currently available in 2,000 retail stores.
“We are pleased to expand the relationship we've established with Delta Galil and with the potential this licence brings to both our companies. Known for their strength in design, product and material innovation, we look forward to working with the Delta team offering exciting, original product for our customers while expanding our global reach,” commented Oscar Feldenkreis, President and COO of Perry Ellis International.
Expanded relationship
“We are excited to work on the Ben Hogan brand, particularly in the socks category where we are strongly differentiated competitively, and where sales potential continues to climb,” said Isaac Dabah, CEO of Delta Galil.
“We are very proud to partner with a brand whose vision is as strong as the man who inspired it. This expanded relationship helps us to continue to execute our strategy, grow our global business, build our licensed portfolio and broaden our international presence.”
Ben Hogan
Owned by Perry Ellis International, Ben Hogan is a line of inspired golf apparel for both the serious golfer as well as weekend enthusiast, with a technical superiority designed for both men and women.
Inspired by golf legend, Ben Hogan, who won 68 PGA TOUR events and holds nine championship titles, the collection is guided by a commitment to performance.
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