Glenmuir’s latest Spring/Summer ‘08 collection features an all-new range of Men’s Performance Shirts which use innovative moisture management systems to keep the golfer cool and dry on the course.

The Lanark, Scotland-based company, one of the most famous golf apparel brands in the world, has introduced five new short-sleeved Men’s Performance Shirts – each designed with a neat athletic fit to enhance the performance of the technical, moisture-wicking fabrics.

The 100% polyester Performance Pro and Performance Club shirts both feature the superior Coolmax ® Active Performance system, which cleverly moves perspiration away from the body to the fabric's outer surface, where it can evaporate quickly.

This garment technology not only keeps the golfer dry and cool, it means the shirts dry faster than other fabrics and also deliver an outstanding UPF15+ ultraviolet protection factor from the sun’s harmful rays.

The Performance Pro is a three-striped, raglan-sleeve shirt with anti-curl collar and is available in three colours (white/light blue/black, white/sand/black and navy/white/yellow) reflecting Glenmuir’s exciting new Freshwater, Tropical and Sunset Beach colour palettes.

The Performance Club is a single colour, textured stripe shirt in Light Blue, White or Yellow. Both shirts feature Glenmuir 1891 embroidery on the right sleeve and are available in sizes S-XXL.

Glenmuir has also introduced three new shirts featuring the Hi-Cool ® Moisture Management System – the Hi-Cool Zip, Hi-Cool Mock and Hi-Cool Panel.

The three shirts are available in a 70% cotton 30% polyester mix, with the unique Hi-Cool ® fibre construction delivering extra stretch performance while drawing moisture away from the body. Lightweight, smooth and soft, the shirts boast phenomenal quick-dry wicking properties and offer the soft-feel handle that many golfers prefer to some other all-synthetic fabrics. All styles are available in sizes S-XXL.

The Hi-Cool ® Zip has contrast textured side and sleeve panels, a zip neck, and is available in three colourways (light blue/white, black/citrus, and white/navy). The Hi-Cool ® Mock features a mock collar and raglan sleeves, with contrast textured panels at the front underarm and has three colour schemes (white/light blue, citrus/black, and navy/white). The Hi-Cool ® Panel has contrast textured panels to the side and over arm, with a concealed button neck and anti-curl collar. Light blue/white, black/citrus and navy/white versions are available.

Glenmuir Marketing Director, Andy Bough, said: “Introducing a new range of performance shirts with the unbeatable Coolmax ® and Hi-Cool ® moisture management systems combines Glenmuir’s long-standing tradition with the very latest in modern sports fabrics.

“It is important that a brand with such a rich history as ours is also seen to be moving with the times and giving golfers access to clothing technology designed to improve their comfort and performance. Our new Men’s Performance range does that.”

Glenmuir Men’s Performance range updates

Glenmuir has also made several improvements to the existing Men’s Performance product range. The Lismore fleece has two additional new colour options (light blue/black, sand/black); while the popular Haslemere wind shirt is now also available in additional light blue/black and kiwi/black colour ways.

Glenmuir is a brand right at the heart of golf. A preferred supplier to the European Ryder Cup team for 20 years, it also has a close working relationship with the PGA, European Tour and is the official clothing supplier to the Golf Foundation.

Source: www.europeantour.com