Première Vision Paris brought together key players in the creative and responsible fashion industry for three days, from February 11-13, 2025, around the theme of know-how, now placed at the heart of the February editions of PV Paris.

The 2025 edition started off optimistically, exhibiting companies, 30,000 visitors included Europe, South Korea, Turkey and China highlighting the importance of skill and ingenuity of the past and present, looking forward to future editions. 

PV has ambitious aims to redraw the exhibition scene, presenting summer trends fashion forums, more expert talks and discussion and the latest developments among 1100 international exhibitors. The season’s developments align with a quest for freshness, central to Spring-Summer 26. Compositions, textures, embellishments unfold around sensations of cold, coolness, and airy lightness.

Colours for 2026 Spring evoked bright and milky tones and highlights for summer; white, pinks, pale green, chosen by the PV team as the most relevant to the season, included pale monochrome tones with tactile surfaces   in summer blends of cotton or linen  

Prints and patterns gave a lively look to summer designs, with geometric shapes, neat and interesting patterns with a look described as retro 1950s. Earth tones, tinted whites and lavender, brighter reds and eco inspired silvery blues and greens were a taste of individuality and innovation in terms of design.

PV Paris also presented its transformation strategy for the exhibition, that of creating a rather different idea about the best way to approach the various facets of today’s offers to the buyers and exhibitors.  Spring Summer 2026 involved broadening the scope of the topics covered, sustainable solutions and product developments.

The season’s developments align with a quest for freshness, central to Spring-Summer 26. Compositions, textures, embellishments, and material behaviours unfold around sensations of cold, coolness, and airy lightness.

 Favoured fabrics 

Portugal’s group presence as producers of innovative designs in fashionable fabric reflects continuing strength in the industry.   Sampaio, known for circular knits is aiming to use more complex raw materials. Brito Knitting making circular knit fabrics in Northern Portugal offering a large choice; jersey, rib interlock, interlock jacquard and double face fleece, which has expanded their markets. Sidonios Malhas with circular looms from the 1980s acknowledge they have deep roots and are involved in expanding social initiatives in their mills, as the way forward.  Turkey’s textile manufacturers showed the advantages of the fully vertical systems, from spinning, dyeing, knitting, to tailoring, a strong incentive for some customers. Knitted fabrics from France, Chinese knitted garments and Italian yarn closely working with designers and spinners.

Linen is popular for the new season, used in many collections.  The Alliance for @European flax-linen and hemp formerly CELC, brings environmental assets and traceability, with Master of Flax @Fibres and Masters of Linen certification. The   strong link to Europe, where most of the flax linen hemp is grown, means that multi disciplines formerly CELC are now bringing forward European Flax-linen hemp into the value chain with strength in numbers.

Pointing the direction of fashion?

Buyers demand proof of worth and a measure of exclusivity. Artistic fabric designs in soft fabrics with lightly drawn shapes set up a variety of individual themes, geometric, floral or single bright pinks for womenswear. Embellishment like screen printing, sublimation, digital and Laser cuts from companies like Niilorn in Belgium give scope for differentiation. 

Customers are looking for clothes that look well-made and appreciate detail. Light cashmere and Merino are well established as summer norms for tailoring mixed with linen or cotton, for blazers and jackets, demand certified cotton, recycled RWS certification and other guarantees of active sustainability.

Buyers and end users demand certification and high standards. British UKFT exhibitors included well-known leading UK mills, manufacturers and cloth merchants, Bella Tela embroideries,  British Millerain, Denholme Velvets,  Henry Bertrand, John Foster, Kynoch of Scotland, Laurent Garigue Liberty Fabrics

Sustainability principles are well entrenched and in demand for Europe in particular. Visitors were also presented with a new target; Reset Refresh and Restore –end of life materials are mentioned as a new creative resource,  or  preferring Premiere Vision’s title Positive Materials.

 PV’s new thinking

PV set out to arrange talks and areas for buyers to discover new developments some time ago, with demonstrations, discussions and new ideas. This edition put the emphasis on Know- How, a word adopted widely in textiles as equivalent to the   French Savoir Faire, 

Social media is at the back of people’s minds, companies exploring greater outreach to widen the scope for interested parties coming to exhibitions.

Smart Creation

Sustainable sourcing at Smart Creations included further techno developments on the themes of social and environmental responsibility. This remains the area of Premiere Vision already well known each session, based on spreading sustainable ideas and introducing new inventions or ideas. 

Lenzing showed the latest in regenerated cellulose fibres and recycled materials, Naia Eastman sustainable fibre and molecular recycling technology – leading to a 35 per cent lower carbon footprint,

It included various new developments, and unlikely names, for example introducing Bio Fluff, a development hailed as the first 100 per cent plant-based fur. It was created by startup Saviam USA making fabrics with biomaterials. The fur ‘emerged from a blend of science, textile engineering and fashion’. Intrigued visitors.

Other examples of imaginative science were vegan and sustainable products; Cocccon Peace Organic Silk, sustainable luxury made by fashion designer and regenerative farmer Chandra Prakash by which the silkworm completes its lifecycle, and it is a way of empowering women to earn fair wages in employment.

Fashion without cruelty is gathering pace; La tannerie with Vegan leather; Phyli which is a flexible material in a roll, plant-based, recyclable and biodegradable, invented by a  French Scientist  

 The verdict from PV was clear – “After a successful February edition highlighting Know How, Premiere Vision Paris shifts focus to Innovation and Technology in September confirming its transformation strategy.”

www.premierevision.com