Attendees at this week’s Première Vision Paris will see the debut of an updated Naia fibre from Eastman that showcases a variety of possibilities for uncompromising, sustainable style for everyone.

“Sustainable style your way is the vision of Naia at its core,” says Carolina Sister Cohn, Eastman global marketing leader for textiles. “Naia has a unique, sustainable approach that results in top- quality, innovative cellulosic acetate materials, including staple fibres and filament yarns. They aren’t just from nature but are for nature. And they are as sustainable as they are versatile and adaptable - to everyone everywhere in the world.”

With a portfolio of fibres that doesn’t compromise on luxury, comfort or ease of care, Naia circular materials provide a sustainable solution for tops, dresses, T-shirts, sweaters, comfy pants and more.

Show attendees can see, touch and feel how Naia fibres enhance more than 250 fashion fabrics in many applications - ready-to-wear, casual wear, knitwear and sweaters. The Eastman team will also be available to discuss the results of an in-depth study Eastman conducted in January 2023 about professional womenswear among consumers in Europe and the US. The research includes perspectives on various topics, including insights on the versatility that women expect from professional-wear pieces, opportunities to differentiate clothing performance, and the need for more sustainable materials.

With Naia, Eastman strives to create a fashion future where sustainable textiles are the best and easiest option. Naia Renew offers an innovative solution to one of the most pressing fashion issues - developing large-scale circularity. Produced from 60% sustainably sourced wood pulp and 40% certified* recycled waste materials, Naia Renew creates the same top-quality fabrics as traditional Naia fibres, but with a reduced carbon footprint of around 35% - and it’s available at scale.

All Naia products are produced in a safe and circular way, with solvents redirected back into the production process with a low tree-to-fibre carbon and water footprint. With full traceability from tree to fibre, the wood used to produce Naia products is responsibly sourced from sustainably managed pine and eucalyptus forests. Naia is also TÜV Austria certified as biodegradable and compostable.

Naia stands out with the ideal eco-conscious ingredients for fashion and ready-to-wear brands all over the world, says Eastman, adding that because Naia fibres can be used alone or blended with other yarns, they offer almost unlimited possibilities for textural variety.

Naia filament yarns are said to deliver excellent drape and silky-soft hand feel, are hypoallergenic, and ensure natural breathability and a cool sensation on the skin; other benefits include technical performance as in dimensional stability as well as easy stain removal and odour management.

Naia staple fibres deliver enduring softness in fabrics for longer-lasting comfort. They are smooth and guarantee reduced pilling and a fuzz-free look — the ideal solution to deliver supreme softness and ease of care to perfectly blended knitwear.

*Mass balance approach

naia.eastman.com