Never Another ApS, a Copenhagen-based lingerie start-up, is attempting to revolutionise the intimate apparel industry with a digitally tailored bra designed to fit each unique body. By combining 3D knitting with a proprietary sizing algorithm, the company creates seamless, wire-free bras that prioritise comfort, fit and sustainability.

Our mission is to create bras that celebrate individuality, because only 12% of people actually fit into standard sizes

The Never Another bra is the result of two years of research and development, including input from workshop participants, survey respondents and test users. More than 50 prototypes were developed during this process, leading to a design that accommodates a wide range of body types – an intentional departure from traditional sizing systems that fail to represent most women.

The company’s digital tailor technology guides customers through a self-measurement process, using video tutorials and a sizing algorithm that adjusts the bra design to the customer’s exact proportions. This data is then used to manufacture a single-piece bra on a digital flat knitting machine, reducing both fabric waste and overproduction.

“Our mission is to create bras that celebrate individuality, because only 12% of people actually fit into standard sizes,” said Never Another co-founder Christina Haxholm. “Too many women have been forced into ill-fitting, uncomfortable bras for too long. We’re changing that, one bra at a time.”

“The Never Another wire free bra is tailored to perfectly fit you. Using your measurements, our algorithm automatically customizes the bra to fit your body. An innovative 3D knit technology ensures a seamless product, and fully personal experience, every time. All you need to do is take your measurements at home – we’ll guide you!"

Manufacturing takes place in the Netherlands, with a trusted production partner that has been involved from the beginning of the development process. The partnership reflects Never Another’s dedication to responsible production and high-quality craftsmanship.

Beyond product innovation, Never Another is fostering a community focused on body diversity, empowerment and authenticity. The company regularly hosts workshops to co-create with its audience and address the challenges women face when it comes to finding well-fitting bras. Future plans include expanding the range of designs and launching inclusive events that deepen community engagement.

As Never Another continues to scale, it remains committed to a future where every person has access to lingerie that fits - comfortably, beautifully and consciously.

www.neveranother.dk