Since 1st April 2023 sales and service of Mayer & Cie. circular knitting machines in Bangladesh have been under new management. A new dynamic team - Mayer Bangladesh has been formed.  Mayer & Cie.’s longstanding Indian representative Batliboi has joined business activities in Bangladesh since the beginning of the month, supported by the team of Brady Services and by Almani Biz. The synergies created by the new partnership will allow Mayer & Cie. representations to combine their strengths and expertise to better serve customers.   

New, well-known faces in Bangladesh

In Batliboi Mayer & Cie. has set up a business partner over many decades, standing as its representative in Bangladesh and for around 40 years Mumbai-based Batliboi has overseen sales and service of Mayer & Cie. circular knitting machines in India. Abhay Sidham heads Batliboi’s Textile and Machinery Group, where he and his team have many years of experience in strategic marketing, and a focus on sustainability and processing recycled raw materials is part of Batliboi’s expertise. 

These competences are of relevance in the Bangladesh market. “We face strong competition from Asian manufacturers here,” Wolfgang Müller, Mayer & Cie.’s sales director, explains. The premium market was growing smaller, and the trend was toward specialities – value-added fabrics, spacer fabrics and athleisure with a high proportion of elastic. Mayer & Cie. sees in these requirements significant potential for its machines – and in Batliboi a partner able in view of its experience to put them to optimal use.

Best possible combination of tried and trusted and new

One building block in the set-up of Mayer & Cie. representatives is unchanged. Brady Services will continue with Batliboi to contribute its close ties with the local market, and a significant number of existing companies will continue to be looked after by Brady Services. 

The new member in Mayer Bangladesh team is Dhaka-based Almani Biz, a lubricants specialist for circular knitting machines, well connected with the Bangladesh knitting industry. 

Mayer & Cie. feels well positioned by the new set-up. “We are of the opinion that the market for textile machinery in Bangladesh will continue to grow and we are confident that by strengthening our sales, service and marketing team we will be able to make good use of this opportunity,” Wolfgang Müller says.

A market with great potential

Customers in Bangladesh have placed large orders in the past. The latest, placed in January this year, was for several dozen machines to be delivered this autumn. Further orders from Apex and BEXIMCO (Bangladesh Export Import Company) are also scheduled for delivery in the second half of 2023.  

Nepal represented by Batliboi 

While reorganising the set-up of its representatives in Bangladesh, Batliboi has also taken over as Mayer & Cie.’s representative in Nepal, where the company had previously had no local representative. There is demand for machines for interlock, 8-lock and single jersey, but sales are still in single figures. “Nepal has long been served from India, specifically by Batliboi,” Wolfgang Müller says. “So, we have now formalised the existing practice.” 

Mayer & Cie. (MCT) is a world-leading manufacturer of circular knitting machines. The company offers the full range of machines needed to manufacture modern textiles - from fabrics for domestic textiles, sportswear, nightwear and bathing attire, seat covers and underwear to technical textiles. In addition, the Albstadt based company regularly develops new approaches. 

Since 2019 the manufacture of braiding machines has complemented Mayer & Cie.’s portfolio of services. The machines serve to produce sheathing for hydraulic hoses used, for example, in aviation, the automobile industry or for other special niche applications.

Founded in 1905, Mayer & Cie. earned 2022 sales revenue of approximately €110 million (preliminary figures) with a payroll of about 450 employees, including around 350 in Albstadt. In addition to its headquarters in Albstadt, Germany, and subsidiaries in the Czech Republic and China, Mayer & Cie. is represented by its circular knitting machine and braiding machine sales partners in about 80 countries.

www.mayercie.com