Triumph International India, one of the world's leading Intimate apparel brands, has inaugurated its new retail store in Seawoods Grand Central Mall, Navi Mumbai on March 8, in the presence of glamourous actress Tara Sutaria. The German brand has been determined to enhance the retail shopping experience for its customers with innovation at the forefront to deliver high-quality products.

Triumph recently introduced its iconic bodywear brand, sloggi in October 2021 to the Indian market, and to expand its presence strategically, the brand launched its third Triumph and first sloggi store in the mall in Navi Mumbai.

The 900 sq. ft. store is thematically designed with set-ups and fixtures in both brands' signature colours. The store offers comfortable fitting zones, spacious changing rooms, an uncluttered shopping experience and an extensive choice of premium intimate apparel across various collections. Consumers can also avail expert fitting advice from well-trained fit experts.

Launched in India in 2002, Triumph International India has expanded its presence in over 80 cities in the country. Within two decades the brand has over 200 counters in leading large format stores, more than 850 multi-brand outlets and multiple e-commerce portals. Adding to the existing 3 exclusive retail stores in the country, the brand aims to have 15 Triumph and 5 sloggi stores in the country by mid-2023.

To add more glamour to the already well-planned premium store, Bollywood actress Tara Sutaria inaugurated the store accompanied by Santhosh Sivaramakrishnan (Commercial Director, India & Sri Lanka, Triumph International). Elaborating on the brand ethos, Mr.  Sivaramakrishnan said” "Triumph believes in customer first approach and has witnessed expansive growth keeping the perspective of real women at the heart of our business. Our larger vision is to build a community of confident women not only to prove our mettle as global market leaders but also as a brand that believes in their potential to become stronger every day."

"By further expanding our operations, we aim to explore the substantial potential of this market segment in India. While we are riding the e-commerce boom, Triumph has also built a steady chain of exclusive retail stores which ties-in with our position to strengthen our omni-channel presence in the country. We are elated to extend our offline expert driven shopping experience to our consumers in Navi Mumbai," he added.

Shweta Verma, Head of Product and Marketing, India & Sri Lanka, Triumph International said: "Our focus has been to understand the perspective of every woman and deliver insight driven products to all our customers. With innovation at the core, every new range introduced by Triumph is a step further to maximize everyday comfort and help women feel truly confident about themselves. Our revolutionary Fit Smart bra, with 4D technology boasts an intelligent support system that moulds to women's unique shape and delivers best-in-class support and looks beautiful."

Speaking about sloggi's product range in the Indian market, she added: "Sloggi has been delivering unrivalled comfort to millions of people world over by challenging what bodywear means today. With the launch of the flagship sloggi store in Mumbai, we are happy to provide a unique retail space to showcase our best-selling collections such as the invisible Zero Feel series."

www.triumph.com