Almere, Netherlands based design hub Knitwear Lab, is offering designers an exclusive opportunity to create a collection with use of its knitwear expertise and virtual knitting technology, and to become part of its Knitwear Lab-Showroom, which will be located in the vibrant Marais district in Paris, during Men’s and Women’s Paris Fashion Week 2024.

“Together we can explore the possibilities of transitioning from physical knitwear development to integration of virtual knitting. Knitwear Lab’s extensive knitwear knowledge combined with the latest 3D software and Stoll Create Plus will open up a world of sustainable, cost-efficient, and design-driven sample development and knitwear production,” Knitwear Lab said.

“What this opportunity means for you is developing and exposing your collection of virtual styles, accompanied by physical knitted swatches, and one sample garment. That way, your knitwear developments will be accompanied by their ‘digital twins’,” it added.

“By digitally visualising your collection in a diverse range of colourways, we are instantly creating a lookbook for you to display your designs. Once the collection is virtually created, the production process allows you to bring your designs to life with ease and with the benefit of reducing massive waste.”

Additionally, Knitwear Lab said: “We will equip you with all tools necessary to nurture your creativity and to showcase your ‘digital twins’ – virtual and physical designs. We offer an opportunity to join a one-day course that will provide useful knowledge about advanced, innovative, and sustainable knitwear development, as well as inspire you to push boundaries in your knitwear designs.”

“Moreover, we will arrange a professional presentation of your collection at the Knitwear Lab - Showroom in Paris: a screen displaying your virtual collection, accompanied by a hanger showcasing your physical swatches and the knitted garment,” Knitwear Lab concluded.

How to apply

Interested parties should apply before the 1st of September 2023 by sending an email to [email protected] to get the chance to explore the possibilities of virtual and physical knitwear development together, and to showcase their collection at the Knitwear Lab - Showroom during Paris Fashion Week in 2024.

Knitwear Lab reiterated: “We welcome all fashion designers – established brands or young designers – to apply for this open call. Develop a collection, consisting of virtual styles, physical swatches and one sample garment, made in our lab in Almere – The Netherlands.”

Details

- 1-day course on knitwear design, development, and materials.

- Get a dedicated space and screen to showcase your virtual and physical collection at the Knitwear Lab-Showroom in Paris.

- Benefit from exposure to fashion industry professionals in the vibrant Le Marais district in Paris – the heart of Paris fashion week.

- Price for participation: €5.900

- Deadline for application: 1 September 2023

- Apply via email to: [email protected]

www.knitwearlab.nl