Following Paris, Milan, and New York, the prestigious Première Vision fabrics show is set to debut in Canada on 22 and 23 April 2025, hosted in Québec's vibrant metropolis.

A global benchmark in responsible creative fashion (textiles, leather, accessories, and more), Première Vision serves as a leading platform for inspiration, exchange, and the development of future ready-to-wear, accessory, and footwear collections. It gathers key players from fashion, design, and the broader creative industries.

Supported by mmode (Montreal Fashion Cluster), Tourisme Montréal, and Québec’s Ministry of Tourism, this first Canadian edition - held in Montréal - marks a pivotal moment for the promotion of Québec’s expertise. As a driving force for the fashion industry, Première Vision is a catalyst for the growth of Québec’s fashion, economic, and business tourism sectors.

Montréal: A pillar of the fashion industry

The arrival of Première Vision in Montréal underscores the city’s undeniable contributions to the fashion industry in Québec and internationally. By bringing together key industry players, the event bolsters efforts to repatriate textile production to Québec, highlights the expertise of local businesses and creators, and generates new business opportunities.

“The arrival of Première Vision in Montréal is a game-changer for the sector,” says Mathieu St-Arnaud Lavoie, Executive Director of mmode and Montréal Fashion Week.

“Québec and Montréal’s history is deeply intertwined with the development of these major industries that form a vital part of our collective culture. Première Vision Montréal recognizes Québec’s creative strength and expertise.”

International showcase with tangible impact

“Montréal, as a UNESCO City of Design and a hub for creativity in North America, benefits from a dynamic fashion scene. Première Vision Montréal eloquently showcases the city’s innovative spirit, elevating Québec’s metropolis on the world stage while providing a significant economic boost for business tourism,” says Montréal Mayor Valérie Plante.

“I encourage both locals and visitors to explore Première Vision and discover the talent of our creators.”

Expected to welcome approximately 1200 attendees from around the globe, the event is poised to have a substantial ripple effect on Québec’s economy: direct economic impact - nearly $1.5 million generated; job creation - over 330 positions tied to the event; business tourism: more than 1000 hotel room nights.

"Business tourism attracts people from all over the world and generates significant economic repercussions. It is precisely to increase these benefits in Quebec that we have implemented measures to encourage the hosting of major international events here. I am therefore very pleased that mmode is receiving support from the Fonds pour stimuler le tourisme d'affaires international, which provides financial assistance for organizing this event, confirming Montreal's leading role in the world of fashion," says Caroline Proulx, Minister of Tourism and Minister responsible for the Lanaudière Region.

“Tourisme Montréal is thrilled to welcome Première Vision to the city,” says Yves Lalumière, President and CEO of Tourisme Montréal. “As a creative tourism destination and UNESCO City of Design, Montréal continues to stand out with an environment conducive to innovation. This event, which gathers global fashion professionals, showcases our expertise while delivering significant economic benefits. Hosting Première Vision reinforces our strategic positioning as a premier destination for business tourism and as a trendsetting city.”

Toward a more circular fashion industry

In addition to reinforcing Montréal’s central role in the textile and manufacturing sectors, Première Vision supports the shift towards a circular economy by fostering sustainable initiatives.

"Under the themes of innovation and collaboration, this event offers an immersive experience into tomorrow’s trends, allowing industry exhibitors and visitors to explore textile advancements, strengthen networks, and forge strategic collaborations," says Thierry Langlais, Vice President of Operations for Première Vision.

Beyond exhibitions, attendees at Première Vision Montréal can participate in conferences and workshops addressing the industry’s current challenges, including supply chain management, technological innovations, consumer trends, and sustainable practices. These sessions provide opportunities for skill-building, idea-sharing, and identifying new growth prospects for businesses.

montreal.premierevision.com