The 12^th edition of Maredamare, a unique and exclusive Italian beachwear, accessories and underwear trade fair, will take place from 20-22 July in Florence, in the evocative setting of the Fortezza da Basso. The key players are summer 2020 beachwear and accessories collections, presented in preview by the most famous specialised brands in the sector – from the global brands to the small research studios. Each edition of Maredamare attracts 300 exhibiting brands, from the mid-high and high-end segments.

The show will offer a complete and qualified proposal that every year makes this event unmissable not only for professionals, but for buyers from the entire international fashion sector. “It will be a unique and unforgettable edition, and first of all, I want to point out the presence of the most important global brands that have chosen us to present the new collections together with a wide selection of new entries that, with their proposals, will give added value to our exhibition,” commented Alessandro Legnaioli, the President of Maredamare.

“Also, there are important news in the fair configuration. In the last twelve years we have made our guests discover the most enchanting places in Florence by animating them with dedicated events and parties. This year we play at home. It is an idea that comes from the uniqueness of the place that hosts us, the Fortezza da Basso, a location that few people know in depth. It was from here that the idea of a widespread event was born, aimed at revealing the most enchanted and hidden corners of this extraordinary site. Its secret rooms, the monumental area, the private accesses, the turrets with a view and the hidden passages.”

“With the Fortezza 9am/12pm project, these wonderful and hidden areas will come alive, light up and show their most ancient intimacy to the public. Starting at 06:30 pm. Finally, I want to emphasize that the Maredamare team has always been sensitive to environmental protection: this year we decided to contribute to the protection of the Mediterranean species, adopting Futura and Ondina, two examples of Caretta caretta, through the Legambiente Tartalove project.”

Information and educational workshops, dedicated presentations and a first-class fashion show calendar are on schedule, presenting collective, personal fashion shows. The opening fashion show will be dedicated to the young designers of The Link competition.

The Link is the international talent scouting contest organized and promoted by Maradimoda. It involves more than one hundred European fashion schools searching for the stylists of tomorrow. The finalists are invited to Cannes with their own booth, are protagonists during the awards ceremony and they are present at Maredamare with a fashion show exclusively devoted to them.

www.maredamare.eu