Eurobike, the world’s leading trade fair for the cycling industry, will include Roica smart innovations by Japan’s Asahi Kasei into the race. Roica will go the distance as it joins this year’s Eurobike Academy line-up and hosts an interactive panel focused on sustainability as an added value for the cycling market.

The panel titled What is Smart Innovation in the Biking Market? will be held on 9 July in Conference Center East, Room London. The panel will be moderated by Giusy Bettoni, CEO, C.L.A.S.S. (Creativity Lifestyle And Sustainable Synergy), a Milan based company generating global strategies and identifying new values essential for today’s knowledgeable conscious consumer. The panel will share expertise and discuss what is being done to push the boundaries of innovation. The company will highlight responsible dimensions and processes currently available.

The all-star line-up includes Uwe Schmidt, Asahi Kasei’s Roica, Managing Director, who will introduce cycle enthusiasts, brands, retailers and manufacturers to the premium sustainable stretch yarn: Roica Eco-Smart and the Roica Feel Good family.

The panel will also feature Laura Gambarini, Marketing and Communication Manager at M.I.T.I., which develops and creates premium and innovative stretch warp knitted fabrics with Roica Eco-Smart family for all the high-performance sports. Cycling brands recognise M.I.T.I. as the market leader for the features of its innovative fabrics.

Another panel participant is Sven Koehler, Head of Production at Maloja Clothing, an outdoor specialty brand, which developed new biking sets constructed of M.I.T.I.’s fabrics using certified yarns belonging to Roica Eco-Smart family.

Also taking part in the panel is Sergio Alibrandi, Executive Marketing Director at Sitip, which creates high-tech innovative sports fabrics that are made in Italy. Attendees will learn how the company developed its multi-panel thermal bib tights that are able to generate heat for riders that want to conquer cold winter training. Made from BeHOT fabric, the product is constructed with Roica Stretch Energy.

The audience will also learn how a leading international cycling brand Santini is using BeHOT with Roica on select products to generate additional heat – up to 2°C as the cyclist moves their body, thanks to the heat generating technology as certified by CeRism, Outdoor Sport Research Centre at Verona University.

“Spearheading the premium stretch market, Roica partners’ materials elevate new standards for high-tech performance that can enhance cycling products to compete responsibly,” the brand reports. “Roica partners excite you as they show a fantastic range of stretch essentials for cycling clothing, gear, and apparel that offer solid performance perks. Most importantly, visit Roica partners at Eurobike to learn about their ongoing commitment to responsible innovation and creativity.”

www.asahi-kasei.co.jp