Santoni (Shanghai) Knitting Machineries Co., Ltd. opened its flagship store in São Paulo, Brazil on August 13, 2024. The opening represents another pivotal milestone in the global expansion of Santoni Group, after successfully opening two concept stores in Yiwu and Haining, China in 2022-2023, demonstrating its commitment to transform the global circular knitting ecosystem.

Santoni Group always aims to pus the needs and satisfaction of its customers first. As the core of Latin American market, Brazil has great potential with the growing demand for high-quality and efficient circular knitting machines. The Sao Paulo Flagship store will not only showcase cutting-edge products and technologies, but will also function as a interaction centre to obtain in-depth understanding of local customers’ needs and expectations, thus providing them with more customised solutions.

On the other hand, Santoni Group says, Chinese manufacturing enterprises have shown great progress in the wave of globalisation in recent years. They proactively tapped into different markets, from Southeast Asia to other regions such as Latin America and Eastern Europe, reflecting a cross-continental expanding route. With the establishment of Sao Paulo flagship store, Santoni Group is able to help Chinese enterprises navigate the Latin America market by continually empowering them with development momentum and competitive advantages.

Globalisation requires efficiency and responsiveness of supply chains, which is critical to the competitiveness of enterprises. Santoni has always been committed to supply chain optimisation to ensure rapid delivery with high quality, and the Sao Paulo flagship store is an important part of this fulfilment. As the regional logistics hub, it will not only reduce delivery lead times and improve customer satisfaction, but also make efforts with suppliers and partners in Latin America to build a synergistic supply chain.

Santoni says that innovation has always in its DNA, facilitating innovative knitting solutions throughout the global market. The Sao Paulo flagship store is just the innovation centre of Latin America: It creates a platform for the latest technologies, industry trends and insights, enables customers to grow business with new technologies, new products and new services required from the industry transformation.

With the vision of transforming the global circular knitting ecosystem, Santoni says it will take momentum of Sao Paulo flagship store to implement more localised projects.

Established in 2005, Santoni Shanghai Knitting Machinery Co., ltd.  offers a full range of innovative knitting products and solutions to its customers. With two decades of journey, its business has expanded with multidimensional organic growth and through acquisitions. Today Santoni Shanghai owns several circular knitting machines brands, particularly JingMei for the large diameter, Hengsheng for the mid and Soosan for the small diameter, before adding up Terrot and Pilotelli both focused on large diameter production. Fuelled by this enormous combination of capabilities Santoni Shanghai aims to take the experience of its customers to a different level with the development of the ecosystem that offers a Knitting Platform for the intelligent manufacturing plant, Materialliance a portal connecting designers and makers, an Innovation Lab, C2M solutions like the recently launched MyKnit program, and Textile Automation offerings.

www.santoni.cn