In the final webinar of their series Shima Seiki showcased the potential of their Apex Software to reduce e-commerce imagery costs and forecast demand for online sales. Demonstrating the tools within Apex which simplify the process and including case studies from brands already utilising Apex for this purpose, Shima shared how to edit and prepare product imagery for e-commerce outputs.

For brands selling online, the shooting and editing of product imagery involves significant financial investment and complex critical path navigation. For products with multiple colour options, each must be shot individually from all angles. This repetitive process means samples are needed in every single iteration of their design, and often these samples cannot then be sold on to consumers. This process is therefore guilty of generating material waste.

Shima presents a solution to this through their Apex software capabilities. Their virtual samples have benefits over real photos as shoot times can be reduced as well as costs per image. One product can be shot, and within Apex it can be edited. Products can be displayed online without ever having been made or photographed.

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