The Lenzing Group is introducing the eco-responsible process for the production of Lenzing Ecovero branded viscose fibres, which were first launched by Lenzing in autumn 2017, at its Chinese location Lenzing Nanjing Fibres (LNF).

“The environmental awareness of consumers has been growing steadily over the last decade, more recently in the fashion and textiles industry,” the company reports. “Textile consumption is expected to double by 2025, and the industry is anxiously looking for more sustainable solutions with low environmental impact.”

The Lenzing Group says it addresses this market need for more eco-responsible products by offering Lenzing Ecovero fibres that mark a new milestone in Lenzing’s sustainable viscose production based on three pillars. Firstly, Lenzing Ecovero viscose fibres are derived from sustainable wood and pulp, coming from certified and controlled sources (FSC or PEFC certified) following the stringent guidelines of the Lenzing Wood and Pulp Policy. Secondly, Lenzing Ecovero fibres have been certified with the EU Ecolabel, a label of environmental excellence. And, finally, Lenzing Ecovero fibres can be robustly identified in the final product.

Greater transparency

A special manufacturing system enables Lenzing Ecovero branded viscose fibres to be identified in the final product, even after long textile processing and conversion steps through the value chain. Thus, the retailers and brands are assured that they are incorporating Lenzing Ecovero eco-responsible viscose in their products.

“Lenzing Ecovero fibres are the answer to a burning issue in the fashion industry, namely to robustly identify eco-responsible fibres from the producer to the consumer. With Lenzing Ecovero fibres, one thing is clear: If Lenzing is on the outside, Lenzing is also on the inside,” said Hu Jian, Senior Vice President North Asia of the Lenzing Group.

“Thanks to this special manufacturing system, we are supporting the trend in the fashion industry towards greater transparency. It is becoming increasingly important to know where the products come from and which path they have covered”, Hu Jian explains further. “By now, Lenzing Nanjing Fibres is one of only two locations worldwide to produce Lenzing Ecovero fibres and this is something we are particularly proud of.”

Long-term growth

The expansion of the production of Lenzing Ecovero fibres emphasises the focus of the Lenzing Group on specialty fibres. In line with the corporate strategy sCore TEN, the Lenzing Group follows the goal to raise the share of specialty fibres in revenue to 50% by 2020 – from currently 42%.

Lenzing enforces strict environmental standards during viscose production and has invested millions over the years to achieve an eco-responsible production process. Both the Lenzing site, as well as the production location in Nanjing, comply with the EU Ecolabel guidelines.

www.lenzing.com