Sports company Puma and RE&UP Recycling Technologies have signed a Letter of Intent to expand their collaboration in circular textile solutions, transforming waste into Next-Gen recycled cotton fibres and recycled polyester chips.

Circularity is a core focus of Puma’s Vision 2030 sustainability goals. The company has already scaled its RE:FIBRE textile-to-textile recycling programme, producing millions of football jerseys with an increasing share of recycled textiles. RE&UP has become a key raw material partner in this programme, supporting Puma’s ambition to reduce reliance on bottle-recycled polyester and enhance circularity while minimising textile waste. Building on previous success, this collaboration has now evolved into a broader global commitment.

As part of the expansion, Puma will introduce RE:FIBRE to the Americas, incorporating RE&UP’s recycled raw materials within its local supply chain. By 2030, Puma aims to use 30% fibre-to-fibre recycled polyester fabric in its apparel products. RE&UP’s advanced recycling technology plays a crucial role in this transition, processing diverse textile feedstocks, including post-consumer and post-industrial waste, as well as complex blended textiles such as polycotton and polyester-elastane. Powered entirely by renewable energy and featuring decolourisation processes, RE&UP is setting a new benchmark for sustainable, low-impact recycled textile fibres.

“As part of our Vision 2030 goals, we want to have 30% of our polyester fabric in apparel fibre-to-fibre recycled by 2030, and our collaboration with RE&UP opens exciting possibilities for integrating virgin-equivalent recycled materials into our products,” said Howard Williams, Director Global Innovation Apparel & Accessories at Puma. “These materials offer the performance we need while helping us achieve our circularity goals.”

“We are proud to elevate our collaboration with Puma to the next level, building on our existing work through Puma’s RE:FIBRE programme,” said Özgür Atsan, Chief Commercial Officer at RE&UP.

“Puma, as one of the most forward-thinking brands in the industry, shares our vision for closing the recycled material gap. The proven quality of our products, our ability to process diverse textile compositions, our annual capacity of 80,000 tonnes, and our commitment to renewable energy reinforce our mission to produce Next-Gen materials and establish circularity as the standard for the textile industry.”

RE&UP is a circular technology company reshaping the textile-to-textile paradigm. By producing next-gen cotton and next-gen polyester with the same performance as virgin fibres, RE&UP brings sustainable solutions to life, addressing environmental challenges. With Sanko’s centenary expertise in textile innovation, RE&UP creates a seamless circular ecosystem, transforming end-of-life textile waste into high-quality raw materials at scale.

Puma is one of the world’s leading sports brands, designing and marketing footwear, apparel, and accessories. For more than 75 years, Puma has pushed sport and culture forward, creating products for the world’s fastest athletes. The company distributes its products in over 120 countries, employs approximately 20,000 people, and is headquartered in Herzogenaurach, Germany.

www.reandup.com

www.puma.com