Hyosung, the leading producer of spandex, has announced a new integrated global brand campaign for creora including new advertising, website, hang tags and other multi-use sales tools.

The new campaign uses water in an innovative and creative way to illustrate the unlimited potential of creora for shape, use, elasticity, and movement, the company reports.

The water flows to echo the creora wave logo and is wound around the human body to demonstrate invisible energy and freedom of movement and to show the fibre’s ability to support the concept of Stretching Beyond.

Specialty fibres

The creora campaign supports the company’s specialty fibres that were developed to enhance the fit and performance of fabrics, as macro trends for colour, compression, shaping, lighter weights continue. These include:

• creora Color+ dyeable elastane for deeper darker colours and better colourfastness
• creora eco-soft low heat settable elastane for finer, lighter, drapier fabrics
• creora Black solution dyed black elastane for increased power without grin through
• creora highclo super chlorine resistant elastane

“Our commitment to excellence continues to be the creora brand promise and is the driving force behind the new campaign. For 2016, we are planning to continue to invest in product, technology, assets, and services to bring value to our direct and indirect customers,” said President Kim Yong-deok. “We are focused on increased awareness of creora as the global leader in spandex”.

www.hyosung.com

www.creora.com