Thai Acrylic Fibre (TAF) has launched its new video campaign called ‘Waste Nothing’ for its latest brand Regel fibre, positioning the recycled fibre as an effective sustainable option for the textiles and apparel industries.

Waste generation and management is one of the key sustainability challenges for the textiles industry and therefore recycling waste to obtain second life fibre is one of the most preferred and prevalent ways to reduce the environment impact, TAF explains. The campaign highlights the key process of Regel and how its technology can ensure that all the properties associated with regular acrylic fibre are still maintained, despite Regel being recycled.

“Recycling acrylic waste is very challenging, but we managed to develop Regel technology that can overcome all the challenges there may be. The campaign aims to show how Regel can help reduce the amount of textile waste that end up in landfill and incineration of acrylic textiles. It also shows that Regel has good environmental footprint throughout its life cycle,” says Tuhin Kulshreshtha, Head of Marketing, TAF.

Regel is recycled acrylic fibre, made from recycling acrylic waste as a result of growing demand for sustainable fashion products from global consumers, brands and retailers. “Regel is a unique innovation as it is one of the first successful commercialisation of acrylic fibre produced by recycling the waste. It is manufactured with an authentic and intimate chemical recycling process which is functionally equivalent to acrylic fibre like warmth, comfort, and vibrant shades. Regel is a GRS certified acrylic fibre and bluesign approved.

The Waste Nothing video series can be viewed here.

www.regel.world